The Tuscany real estate market continues to show strong signs of vitality. On Friday, March 6, the regional board of FIAIP presented the data from the FIAIP Monitora observatory in Florence during the semiannual meeting dedicated to the real estate market trend.
At the national level, more than 1.8 million real estate transactions were recorded in 2025, representing a +5.2% increase compared to 2024. Tuscany — where property sales increased between 10% and 12% — confirms itself as one of the most dynamic markets in Central Italy, also thanks to the attractiveness of the region and the presence of international buyers.
The analysis highlights a more mature and selective real estate market: today buyers pay greater attention to energy efficiency, quality of living spaces and the presence of outdoor areas. At the same time, demand in the rental market continues to exceed available supply.
Tuscany real estate market: trends across the provinces
The regional picture shows widespread growth, although with different characteristics depending on the area.
The province of Florence continues to record the highest number of property transactions, particularly in semi-central districts.
In the province of Pisa, transactions have grown significantly, with a +16.9% increase in the first half of 2025, while average prices are around €1,495 per square meter.
Across many parts of the region, interest is also growing for second homes and properties for tourist rentals, especially in coastal areas of Tuscany and in locations with strong tourism appeal.
Lucca province: active demand and a stable market
The real estate market in Lucca province also shows positive signs. In 2025, demand for property purchases increased by more than 10% in the city of Lucca and by 8% across the rest of the province, with prices slightly rising and sales times stabilizing.
Today the market appears more balanced, with sellers’ expectations and buyers’ opportunities increasingly aligned, facilitating successful transactions.
Versilia: the driving force of the provincial market
Within the province, Versilia represents the real engine of the real estate market, accounting for approximately 50% of all property transactions in the province.
Locations such as Forte dei Marmi continue to maintain international-level property values, while buyer interest is increasingly expanding to other towns along the Versilia coast.
Camaiore and the search for quality of life
In particular, Camaiore, Viareggio and Massarosa are attracting growing interest from buyers looking for homes in areas that combine quality of life, services and proximity to the sea.
Alongside residential demand, the short-term rental market remains a key driver for the local real estate sector. Properties designed for short-term rentals in Versilia are increasingly considered a high-quality investment, provided they meet the standards required by the market.
Outlook for the Tuscany real estate market in 2026
Looking ahead, the Tuscany real estate market in 2026 is expected to remain stable and balanced, without sudden peaks but with a solid volume of transactions.
In this scenario, property quality — including location, energy efficiency and maintenance conditions — will continue to be the main factor determining value.
