Versilia is one of those places that stay in your heart. With its wide golden beaches, impeccable services, and the stunning backdrop of the Apuan Alps, this stretch of the Tuscan coast has long been one of the most beloved seaside destinations for both Italians and international visitors.
Each town has its own personality: from the understated luxury of Forte dei Marmi to the wild beauty of La Lecciona, with the lively vibe of Lido di Camaiore and the Art Nouveau charm of Viareggio in between.
Here’s a short guide to help you choose the beach that suits you best.
Viareggio: elegance meets nature
Viareggio is the beating heart of Versilia, known for its historic beach clubs, elegant Art Nouveau architecture, and shady pine forests.
If you’re looking for comfort and amenities without sacrificing tradition, Bagno Rossella in the quiet Marina di Levante is a great choice: wooden cabins, hot showers, shaded areas, free Wi-Fi, and well-kept wide spaces.
La Lecciona: the “into the wild” beach
If your ideal day is all about nature, head to la Lecciona. A long stretch of wild, free beach scented with Mediterranean scrub, nestled between dunes and pinewoods. No beach clubs, just sea, wind, and unspoiled beauty. Bring water, a beach umbrella, and proper shoes for walking through the woods and on the sand — paradise must be earned on foot.
Lido di Camaiore: relax with a view of the Apuan Alps
Between Viareggio and Marina di Pietrasanta, Lido di Camaiore is ideal for those who love well-equipped beaches, a lively atmosphere, and convenience.
Bagno Belmare is a favourite for its young and informal vibe. The terrace is a highlight: perfect for a sunset aperitivo, especially on Friday evenings with live jazz.
Marina di Pietrasanta: style and family-friendly charm
Tonfano and Marina di Pietrasanta offer the perfect mix of family-friendly beach setups and the refined charm of Forte dei Marmi.
Large beach clubs, restaurants open in the evening, and gently sloping sandy seabeds make it suitable for everyone.
One of this summer’s highlights is Panama by Borsalino, which entrusted its beachside restaurant to La Dogana, an elegant hillside restaurant. This collaboration brings an authentic culinary experience to the beach for the season.
Forte dei Marmi: timeless elegance
Forte dei Marmi is the queen of Versilia. Chic and stylish, with top-level services and a loyal, international clientele.
Its beaches are known for spacious tents, elegant cabins, pools, wellness areas, and every possible comfort.
Truth be told, it’s not for everyone: exclusivity comes with a price. But if you’re looking for privacy, elegance, and impeccable service, this is the place to be — you’ll be spoilt for choice.
Versilia: a seaside for every style
Whether you want to spend your day in a glamorous beach club or walk barefoot through dunes and sand, Versilia has a beach for you.
With its perfect mix of nature, comfort, and beauty, it’s the ideal place to enjoy the sea in all its shades.
Looking for a home near the Versilia coast?
Whether it’s for holidays or a lifetime, we’ll help you find the perfect solution to enjoy all the charm of this area — its beaches, its nature, and its welcoming spirit.
Get in touch with us: we’ll be happy to help you make the right choice.
