Stable, selective, and resilient: based on data from the first half of 2025, the real estate market remains solid this year as well.
The article published by Il Tirreno, which we are reproducing in full, clearly captures the current dynamics and confirms the role of our area as one of the most active and attractive markets in Italy.
We thank the editorial team for the continued attention they devote to our sector and for dedicating space to this analysis on the state of the residential real estate market in the province of Lucca, with a particular focus on Versilia. The article highlights a constantly evolving context, which manages to confirm its solidity even during a period of national market adjustment.
The article highlights:
- Strong demand, especially for high-end properties and in premium locations;
- The broad appeal of Versilia, not only as a tourist destination but also as a long-term lifestyle choice;
- The central role of Lucca and its high quality of living;
- Early signs of rebalancing in the short-term rental market, with professional advice playing an increasingly key role.
THE REAL ESTATE MARKET HOLDS ACROSS VERSILIA
Data presented from the Real Estate Agents’ Federation study
Strong demand for properties, especially high-end ones
The residential real estate market in the province of Lucca and the Versilia area closed the first half of 2025 confirming its stability and strength, with steady demand and particular interest in premium areas.
This is according to Armando Barsotti and Simone Casani, respectively president and vice-president of FIAIP Pisa-Lucca (the Italian Federation of Professional Real Estate Agents), who emphasize that the sector is going through a phase of consolidation, with Versilia and the city of Lucca as driving forces.
Versilia – explains Simone Casani, vice-president of FIAIP Pisa-Lucca – continues to stand out as a reference point thanks to a unique mix of natural beauty, quality services, and a well-established tourist appeal. Demand, while selective, remains steady and is oriented toward high-end properties or those located in highly valued settings.
Not just second homes, but also permanent residences: a sign confirming that the Versilia coast retains a broad-based appeal.
Lucca itself – adds Armando Barsotti, president of FIAIP Pisa-Lucca – continues to maintain its strong pull. The historic center—with its walls, piazzas, and renowned livability—remains one of the most desirable residential areas. The combination of history, culture, and quality of life makes the city a solid choice for those seeking a property that combines everyday practicality with prestige.
A separate chapter concerns the short-term rental sector, which in recent years experienced an unprecedented boom:
In 2025 – notes Casani – we’re seeing some signs of slowing down.
This trend has, however, led to a more selective approach to properties intended for tourist use. At the same time, some of these properties are being reconverted for traditional residential purposes, helping to rebalance the market supply.
In this context, expert advice is becoming increasingly strategic for property owners, to help them make informed decisions and optimize their investment by choosing the most suitable purpose for each property.
Deciding whether to allocate a property to the tourist market or to the residential one is no simple task: it requires careful evaluation of demand trends, returns, and the property’s long-term value.
Positive signs also from the rest of the Lucca province
Signs of slowdown in the short-term rental segment
The province of Lucca once again proves to be a territory capable of attracting both residents and visitors. The variety of locations, the balance between urban areas, historical heritage, and coastal landscapes, along with the quality of life, make this area unique within the national context.
The first half-year report for 2025 – concludes Barsotti – shows a dynamic, selective, and resilient market.
The entire province continues to be a context in which diverse areas—from the coast to the city to the hinterland—maintain their individual identities and continue to attract qualified demand.
The outlook for the next six months remains positive, with a residential market that continues to offer interesting opportunities for those looking to live in, invest in, or enhance a property in a timelessly charming area.
