{"id":496,"date":"2025-04-01T12:17:00","date_gmt":"2025-04-01T12:17:00","guid":{"rendered":"https:\/\/www.immobiliarecasani.it\/blog\/?p=496"},"modified":"2025-07-30T12:40:25","modified_gmt":"2025-07-30T12:40:25","slug":"in-versilia-houses-are-flying-off-the-market-whether-by-the-sea-or-in-the-hills","status":"publish","type":"post","link":"https:\/\/www.immobiliarecasani.it\/blog\/en\/in-versilia-houses-are-flying-off-the-market-whether-by-the-sea-or-in-the-hills\/","title":{"rendered":"In Versilia, houses are flying off the market \u2014 whether by the sea or in the hills"},"content":{"rendered":"\n

We would like to thank Matteo Tuccini and Il Tirreno<\/em> for their attention to the Versilia real estate market and for giving space to this analysis, which highlights the trends and dynamics currently shaping the area.<\/p>\n\n\n\n

The article, published in full, provides a detailed look at price trends, buyer preferences, and the sector\u2019s current challenges.<\/p>\n\n\n\n

Happy reading!<\/p>\n\n\n\n

Sea or Hills: Homes Snapped Up as Demand Pushes Prices Higher<\/strong><\/h3>\n\n\n\n

Versilia remains the locomotive of the real estate market in the province of Lucca\u2014and we could say in all of Tuscany. And if prices are rising, it\u2019s not just thanks to\u2014or because of, depending on your perspective\u2014the allure of the coast. The hills are also booming, with increasingly high property values.<\/p>\n\n\n\n

With a supply of homes that falls short of demand, price trends, according to data compiled by the Fiaip Research Center (Italian Federation of Professional Real Estate Agents), confirm that Versilia remains at the top of the list for those wishing to buy property.<\/p>\n\n\n\n

Whether it\u2019s a primary residence to live in year-round, or a second home ideal for the summer season and weekends.<\/p>\n\n\n\n

According to Simone Casani, a Viareggio-based real estate agent and Fiaip vice president for the province of Lucca:
\u201cHouse prices are certainly strong and, in some cases, may even appear to be rising because demand is so high that it cannot be adequately met, leaving many buyers unsatisfied. A few years ago, a potential buyer would find seven suitable properties; today, the same buyer has only two or three to choose from. Maybe one is overpriced and the other needs renovation\u2014so in the end, there\u2019s really only one good option. That\u2019s why prices don\u2019t fall; in fact, they tend to go up.<\/em>\u201d<\/p>\n\n\n\n

There are even borderline cases where a buyer\u2019s offer exceeds the asking price\u2014the opposite of what usually happens, when buyers typically try to negotiate down.<\/p>\n\n\n\n

\u201cIt depends a lot on how the listing is managed,\u201d Casani comments. \u201cIt can happen that an offer comes in above the asking price. Naturally, this occurs when the initial price is correct\u2014meaning it reflects the home\u2019s true value. Other properties, on the other hand, remain unsold because they\u2019re harder to place or priced too high compared to market value. Within the same market there are different speeds, but all of Versilia, albeit with varied dynamics, continues to perform strongly.<\/em>\u201d<\/p>\n\n\n\n

What features are most in demand?<\/strong>
\u201cOutdoor space\u2014from a small courtyard to a spot for dining outside, even a place to store bicycles. Having some form of open-air \u2018outlet\u2019 is a top priority, sometimes even more important than location. Of course, the seafront will always be attractive, but inland areas also generate strong interest among buyers seeking a second home. Think of Camaiore, the hills, and of course Pietrasanta, which has become something of a status symbol. Nearby areas benefit from this as well. And when it comes to international buyers and second homes, inland properties are often preferred over coastal ones.<\/em>\u201d<\/p>\n\n\n\n

As for Viareggio, Casani adds:
\u201cThere\u2019s always solid demand, but the issue is supply: the lack of available homes is keeping prices high. Some properties are hard to sell because they\u2019re overpriced. The rising cost of renovations penalizes homes that need work, and buyers are increasingly focused on new builds and energy efficiency. It wasn\u2019t such a decisive factor in the past, but energy performance will become increasingly important in the years to come.<\/em>\u201d<\/strong><\/p>\n\n\n\n

Young buyers, meanwhile, seem to be the most disadvantaged.
\u201cMy advice to them,\u201d says Casani, \u201cis to realistically assess the feasibility of their project: understand how much they can truly afford, without illusions. When supply is limited, you need to act pragmatically\u2014look around and consider the most commercially interesting and affordable areas. The belt around Viareggio can be a good starting point for building a life project.<\/em>\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

We are pleased to share the article published in Il Tirreno, written by Matteo Tuccini, which offers an in-depth analysis of the real estate market in Versilia, confirming its role as a driving force for the entire Tuscany region.<\/p>\n

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