While Calabria is the undisputed home of chili pepper, Camaiore has forged a deep and authentic bond with the “pic” (spicy) culture. On October 10th and 11th, 2026, one of the area’s most signature events returns: Festa Pic, now in its 19th edition. This market-exhibition and food festival celebrates chili peppers and local culinary excellence, turning the town center into an open-air stage of taste, culture, and entertainment.
If you want to experience the town at its most authentic and discover its liveliest soul, here is your practical guide to planning your visit.
Practical Visitor Info
- When: Saturday, October 10 and Sunday, October 11, 2026
- Where: Historic Center of Camaiore (LU) – along the main streets from Piazza XXIX Maggio to Piazza San Bernardino, passing by Palazzo Tori Massoni and through the town center alleys.
- What to Expect: Market stalls featuring plants, food, and rare chili pepper varieties, live cooking shows, tastings, art exhibitions, and live street entertainment.
A Deep Bond: From Calabria to Versilia
The event stems from a strong cultural partnership and friendship with the Calabrian town of Diamante, home to the Accademia Italiana del Peperoncino (Italian Chili Pepper Academy). Thanks to the presence of the Academy’s President Enzo Monaco, numerous Calabrian producers, and the iconic, colorful Re Peperoncino (King Chili, portrayed by actor Gianni Pellegrino), every year brings a vibrant celebration that draws producers and food enthusiasts from all over Italy.
What to See and Do at Festa Pic 2026
Here are the unmissable stops during your stroll:
- The Market-Exhibition and National Producers: Stroll through the market stalls to discover spices, hot sauces, and rare chili pepper varieties, alongside top-tier gastronomic specialties from the local area and across Italy.
- Piazza San Bernardino & the “Mr PIC” Exhibition: Dedicated entirely to an extraordinary botanical display curated by Azienda Agricola Carmazzi – Mr PIC, showcasing hundreds of chili pepper varieties from all over the globe.
- Piazza XXIX Maggio – The Heart of the Show: Hosted by presenter Claudio Sottili, the main stage will feature live cooking shows with local chefs, guided tastings, panel discussions, and culinary deep dives.
- Art at Palazzo Tori Massoni: For art lovers, the historic halls of Palazzo Tori Massoni will host art exhibitions and creative installations inspired by the theme of chili peppers.
- Local Culinary Excellence: Iconic local producers play a central role, including Salumificio artigianale Triglia (artisanal cured meats), Panificio Lenzoni (bakery), Casa Scoppolato di Pedona (cheeses), and many other local artisans offering tastings and unique delicacies.
- The “Personaggio Pic 2026” (Pic Personality of the Year). This year’s crowning of the Personaggio Pic dell’Anno is once again a highlight. For the 2026 edition, the award goes to legendary Italian singer and TV star Iva Zanicchi. As tradition dictates, she will step onto the monumental scale to receive her weight in hot chili peppers and local delicacies!
Camaiore: A Vibrant Town All Year Round
Beyond the excitement of the festival itself, Festa Pic embodies a broader philosophy: Camaiore is not just a summer destination, but a wonderful place to live 365 days a year.
Throughout the year, high-profile events showcase the Municipality’s ability to keep the historic center lively and vibrant during the autumn and winter months.
This rich calendar of events attracts an increasingly year-round international tourism—coming from Germany, France, Northern Europe, and Scandinavia—who choose this region not only for summer holidays, but to enjoy mild, pleasant seasons surrounded by nature, history, and exceptional food.
The Value of Living in Camaiore: Immobiliare Casani’s Advice
Events like Festa Pic demonstrate how Camaiore seamlessly blends the relaxed, authentic charm of a Tuscan village with top-tier cultural, social, and culinary energy.
Finding a home in Camaiore means choosing a lively community rich in connections, events, and authentic traditions to rediscover every season. Whether you are looking for a primary residence in the heart of the historic center, a panoramic farmhouse on the surrounding hills, or an investment property closer to the coast for holiday rentals, buying real estate here means investing in a dynamic and welcoming territory.
Take advantage of the Festa Pic weekend to enjoy a walk through the historic center, savor the local flavors, and stop by to see us. You can find us in Via di Mezzo, ready to share our love for the area and guide you toward finding your dream home in Camaiore and Versilia.
